The entrepreneur’s personality is one of the decisive factors in the outcome of a new business. Confidence in your skills and passion for your idea matter enormously. They give you momentum, help you persist through early challenges, and keep you focused on what you’re trying to build. But confidence also has limits. When pushed too far, it stops being an advantage and becomes a risk.
The same applies to faith in the business itself. Even if you trust your abilities and your knowledge, you must also believe that the project can succeed. Faith is one of the essential ingredients in entrepreneurial life. It keeps you pushing forward when results are slow and when uncertainty is high. Still, faith has to be managed, or it can blind you to weak assumptions or gaps in your planning.
As you evaluate your mindset, it’s worth checking whether any of your beliefs are drifting into unhelpful territory.
Confidence
Excessive Confidence
Blind confidence can cause you to skip critical steps in preparation. You may feel certain the business will work simply because you want it to. Make sure your confidence is grounded in a detailed analysis of the market, the product, and the realities of the business you’re entering. Confidence should push you forward, not make you careless.
Lack of Confidence
A lack of belief in yourself becomes a serious limitation. When you don’t trust your own skills, you hesitate, delay decisions, and miss opportunities. Set goals you can achieve and build up your wins gradually. Every completed milestone strengthens your sense of capability. In a startup environment, where effort and momentum matter, confidence fuels progress. Going hard is recommended if you want to succeed with a startup business and you need confidence to do that.
Fake Confidence
Experience helps, but past success does not automatically translate to a new industry or a different business model. What you know may not fully apply to your current venture. Avoid assuming that good results in the past guarantee future performance. Fake confidence is often harder to see because it feels like competence, but it is still a trap.
Faith
Excessive Faith
Too much faith has the same impact as excessive confidence. Believing that “everything will work out” without a credible path forward is not optimism — it’s denial. You need a plan that outlines how you’ll reach your goals and a sense of what must happen for success to be possible.
Lack of Faith
Every business journey includes obstacles. This is normal. Effort, persistence, and problem-solving are what carry you through difficulties. A lack of faith causes you to interpret normal challenges as signs of failure. No problem should be viewed as impossible to overcome, especially in the early phases where adaptation is part of the process.
Achieving a Balance
These attitude traps can determine whether a business survives or fails. Most decisions, even data-driven ones, are shaped by the founder’s underlying beliefs and assumptions. The psychological factor is always present, even when leaders incorporate solid business intelligence data into their thinking.
One way to check your mindset is to seek opinions from others — but choose wisely. The most useful feedback comes from experienced entrepreneurs who understand the realities of building something from scratch. Avoid guidance from people who have never taken entrepreneurial risks yet feel confident criticizing your ideas.
Attitudes toward formal business training are mixed among founders, but structured programs like an MBA offer one clear benefit: they connect you with others who deal with the same day-to-day realities of running businesses. These connections help you maintain perspective, stay grounded, and avoid slipping into either excessive optimism or unnecessary fear.
Aim for the right balance of confidence and faith. Together, they create the mental foundation for executing your business plan effectively. Confidence pushes you forward. Faith keeps you committed. And a little fear keeps you alert, helping you stay realistic while still pushing toward your goals.

Derek James
I wish you would have spent more time distinguishing the differences between confidence and faith. They’re both elements you need for a new business but they’re not interchangeable. There are subtle differences that people need to know so they can assess their use of them and whether they’re being overconfident, lacking the right amount of faith, etc. etc.
Autumn
I have a small print-on-demand business based on my graphics that I’ve thought of closing down a million times before. They’re quirky and funny but somehow I barely manage to get some sales. I’ve tried Etsy as well, barely made 10 sales in a year. I feel like everyone has better products than me…